Social Media has already dominated the world. The number of users significantly increased over the years and at present, billions of people are already using social media either for personal or business activities.
Why People Use Social Media?
Basically, an individual may be enticed to use social media due to influences from peers, schoolmates, colleagues and neighbors are the basic reasons why a person may want to have a social media account. More often, before a person may want to open a social media account, he/she already heard it from others who are using it.
Word of mouth is the greatest influencer of all time. It is seldom that we would be enticed to try out something unless we heard good things about it. Thus, social media offer features that greatly satisfies the users.
Meaning of Social Media
Social Media refers to online platforms that allow interaction between users. Contents of the platform are generated from the members like posts, photos and other information. Most common form of social media is Facebook, which founded by Mark Zuckerberg along with fellow Harvard students and roommates in 2004.
Social Media Plays an Important Role in the Business
Generating profit is the main purpose for setting up a business. That is why every individual who enters into business is trying to find the best way in order to promote his/her product or services. The continuous evolution of the communication system moved side by side with the improvement of technology. Word of mouth, written materials, radios, televisions has been the old ways of promoting our products or services. Although we can still use these old fashion ways of promoting, people might never notice our existence.
Going with the trend is the best option to consider. Promotional activities should take into consideration the activities of the majority of individuals. Recent study shows that billions of individuals around the world are using internet and have social media accounts. Online is the place where almost everyone spent time throughout the day.
One of areas that we need to address is the proper way of using the platform. Facebook, being the most visited social media network could certainly help us attain our financial goals more than the other social media platform.
Making use of different strategies and technical know-how can help us get the best out of these social media networks. Some helpful activities could include but not limited to joining groups of similar interest, creating pages for our business or sites, frequent updating of your social media accounts and building your name.
We may apply strategies that we consider beneficial in our field of business and we can continue to learn. There is no specific pattern for everyone because we can adopt our own strategy. We have different upbringing and adopting a certain pattern may not be advisable.
On the other hand, though we may come from different areas adopting different cultures, beliefs and religions, people live in a world that give high regards to integrity and character. Regardless of our culture and beliefs, we still be united in the aspect of courtesy and kindness. Therefore, there are certain standards that we need to adhere to in order to become acceptable in the world we stay. There are certain things or actions that we have to avoid so that we may be able to get the best from our social media interactions.
Things to Avoid In Utilizing Social Media
Our personality plays a big factor in our career building. We will gain respect by doing the right things. Here are some of the common mistakes that we should avoid if we are aiming to build a name.
We should avoid cursing – Cursing are offensive words that people say when they are angry. These words can greatly affect our personality and we may suffer the consequences. Thus, it is not advisable to spend time online unless you can control your emotion or anger for that matter.
Avoid Ranting – Ranting is making unreasonable complaints. We rant about how unfair life is or how lousy the service of the hotel or restaurant. We rant about certain things, objects, people or life. We can complain about anything but it will not change the way things are.
Don’t be Rude – Rude is an act that is not showing respect or consideration for others. We should learn how to be socially refined before we post or interact in social media.
Avoid Being Pushy – Being pushy is an act of using forceful means to make others do what they want them to do. Some people who do small businesses online would sometimes resort to being excessively pushy. Let’s remember that not all these people using social media came here in order to buy a product or service.
Don’t Make a Promise That We Cannot Fulfill – If we cannot do it just simply say, no. We don’t have to promise to deliver something if we aren’t sure that we can fulfill it.
Helpful Tips to Remember
I have been using Facebook since 2008 and have been very successful in using it as a bookmarking site and marketing tool. I was able to form connections between people with similar interest which I believe is one of the best foundations when building a career.
Portraying a good image online is really a big factor to consider. People will respect you based on your actions and not on what you want them to believe. Your posts can say so much about you.
Building your own name in the industry is the best foundation you could ever made. Similar to that in the offline world, you will be known for what the people sees and hear about you. Your words, actions, type of work can contribute on your over-all personality.
Our social media presence can help a lot in order to build our audience and readers in our blog. We can build followers, group, and communities. But above all, we can build friendship.
Focus more on what you can give rather than on what you can get. With this mindset, we can surely expect success in whatever field we pursue.
Disclaimer: The view and opinions expressed in this blog post are that of the author and do not in any way represents the agency or department he/she currently belongs to. Further, this information should not be interpreted as an endorsement of any specific provider, service or offering.
